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September 15, 2025

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Let me tell you something I’ve come to believe after years of watching, writing about, and yes, even arguing over this sport we call football. It’s more than just a game. That phrase gets tossed around so much it’s become a cliché itself, but sometimes clichés stick because they contain a hard, simple truth. I was reminded of this recently when I came across a quote from a Philippine basketball coach, Jong Uichico, who said, “Sorry kung killjoy ako pero hindi ko iniisip din eh. Every game, bago sa’min. Every game, importante. Cliche no, pero ‘yun talaga eh.” He was talking about basketball, but the sentiment transcends the court. That mindset—that every single match is new, that every single match is important—is the very heartbeat of football’s deeper purpose. It’s a microcosm of how we should approach our days, our challenges, our relationships. We’re not just watching 22 people chase a ball; we’re witnessing a ritual that teaches us about community, identity, and resilience.

Think about your local club, the one you’ve supported since you were a kid. The wins, the heartbreaking losses, the players who came and went. That club isn’t just a business entity; it’s a pillar of communal identity. I’ve seen it firsthand in cities from Liverpool to Naples. The local economy, literally hundreds of small businesses from pubs to print shops, can see a 20-30% swing in revenue based on a weekend’s result. But it’s deeper than commerce. On matchday, differences in wealth, profession, or background dissolve into a shared scarf. That collective roar during a goal, that shared groan at a missed chance—it’s a powerful, non-verbal conversation of belonging. For 90 minutes, you are part of something unequivocally larger than yourself. This social glue is football’s unsung triumph. It creates what sociologists call “social capital,” those networks of relationships that hold communities together, especially in times of crisis. I’ve always preferred the raw, passionate atmosphere of a packed lower-league ground to the sometimes-sterile environment of a corporate super-stadium. There’s an authenticity there, a reminder of the game’s roots.

On a personal level, football is a relentless teacher. Coach Uichico’s point about every game being new is a profound life lesson. We carry baggage—last week’s mistake, last season’s failure. Football forces a reset. The whistle blows, and it’s 0-0. Whatever happened before is just a story now. This mirrors our own capacity for resilience. How do you respond after a personal or professional setback? Do you dwell, or do you treat the next day, the next project, the next conversation as a new game? The sport also teaches delayed gratification and process. We live in an era of instant everything, but building a team, mastering a skill, waiting for a trophy—these things take years. I’m a firm believer that supporting a team that endures a long trophy drought, frankly, builds more character than supporting a perennial winner. You learn patience, loyalty, and the true, unadulterated value of joy when it finally arrives. It’s a long-term emotional investment that pays dividends in how you handle other long-haul endeavors in life.

Then there’s the global narrative. Football is the world’s most spoken language. With an estimated 3.5 billion fans globally, it’s a cultural force that shapes and reflects geopolitical realities. The World Cup isn’t just a tournament; it’s a month where national identities are performed on a global stage, for better or worse. It can highlight social injustices, as players use their platforms to take a knee against racism. It can foster diplomacy, however fleeting. I remember the fleeting sense of unity during the 2018 World Cup, a rare moment of shared global focus that now feels almost nostalgic. The sport has the power to humanize and connect across borders in a way few other institutions can. Of course, it’s not all noble. The game is plagued by issues of corruption, financial inequality, and toxicity among fans. Acknowledging that is crucial. My perspective is that the game’s flaws make its moments of pure beauty and unity even more significant—they prove the ideal is worth fighting for within the imperfect reality.

So, when we pull back and look beyond the scoreline, what do we see? We see a social fabric weaver, a personal development coach, and a global storyteller all rolled into one. That “cliché” Coach Uichico mentioned—that every game is new and important—is the key. It’s a philosophy. It asks us to be present, to invest meaning in the endeavor itself, not just the outcome. Whether it’s in a roaring stadium of 80,000 or a quiet park on a Sunday morning, football provides a framework for understanding effort, community, and hope. The final whistle always blows, but the lessons, the connections, and the stories linger far longer, shaping society and our individual lives in quiet, enduring ways. That’s the real victory.